The answers to these questions might surprise you.
For as long as any of us can remember, getting mail has been one of life’s simple pleasures. From receiving birthday greetings from a friend to opening a flyer for a big sale at your favorite store, there’s nothing quite like a big stack of letters in your mailbox.
The reasons why it’s so exciting to get mail are as varied as the recipients of the letters and cards in question, but across the board, here are a few key reasons why you look forward to that visit from the postal carrier.
- Connection – Correspondence helps us feel connected to the world around us. It’s exciting to know you’re part of a bigger community and communication that you can see and feel makes receiving mail that much more thrilling.
- Information – Being in the know is something that we all crave. Learning about your community and beyond helps you feel like you’re part of something bigger. From bills to newsletters, you learn about yourself and your community at the same time.
- Tangibility – Screens are pervasive in our lives. As much as we love the versatility and convenience of living in a digital world, the public still wants something to physically touch and emotionally engage with.
Here are a few ways to maximize your return on investment using direct mail:
Person-to-person
Research suggests consumers find direct mail more personal than digital marketing and when future clients relate to your materials, they are more likely to engage with you and your real estate agency. This is where personalization comes in. Effective personalization can be everything from using first and last names to including relevant images in your marketing. These elements will help your messaging speak directly to the recipient. You’ll engage with your potential clients by relating to them and generate more real estate leads.
Available tools like Onsuite can assist you with finding the best recipients of your real estate marketing materials with neighborhood data and smart address lists, maximizing your branding efforts.
Give and Take
It’s the way of the world that clients care more about what you can do for them, rather than what they can do for you. Your job as a real estate marketer is to strike a perfect balance between serving your clients and reaching your business goals at the same time. Offer prudent information and interesting insights to your potential clients to help them see that working with you is to their advantage.
Expert Advice
Being an expert source of information is crucial to your success as a real estate agent. Your clients are relying on you to help them make informed decisions about some of the largest purchases they’ll ever make. Promoting your expertise is a great way to introduce yourself in your marketing. Explain why the recipient of your direct mail would benefit from you and your services. Presenting yourself as a calm, knowledgeable presence about the market, your community, and real estate in general helps buyers and sellers turn to you for help.
Data and automation tools to help you achieve these goals are closer than you think. Onsuite gives you access to more housing details and consumer insights than ever before, easily integrated into your existing workflow.
